Friday, January 24, 2020
The Meaning of What Are Years? by Marianne Moore :: Poems, Poetry Analysis
In the poem ââ¬Å"What Are Years?â⬠, Moore clearly expresses her perception of life. Moore states that no one can truly understand the nature of their guilt or innocence. Everyone is ââ¬Å"nakedâ⬠to the dangers of existence. Moore defines courage as ââ¬Å"resolute doubt,â⬠having the ability, or the the "strength of spirit", to keep going even when defeated. To be strong, one must accept their own mortality. One must accept the reality of death and yet keep fighting to live. Although we are all imprisoned in a world of mortality, we must fight every day to give meaning to our life. We must live as if we were never going to die! Moore begins the last stanza with an ambiguous ââ¬Å"Soâ⬠. Although one has a heightened awareness of mortality, one ââ¬Å"behaves,â⬠one keeps the ego disciplined. This is the same concept as that of the caged bird who, though held captive in a cruelly small space, continues to sing with all his heart. Despite the bird's lack of ââ¬Å"satisfactionâ⬠because of his loss of flight and freedom, he knows ââ¬Å"joyâ⬠.
Thursday, January 16, 2020
Advertising Regulations
Advertising Regulation The strength of the self-regulatory system lies in both the independence of the ASA and the support and commitment of the advertising industry, through the Committee of Advertising Practice (CAP), to maintaining the high standards laid down in the Advertising Codes, which are designed to protect consumers. Today, the UK advertising regulatory system is a mixture ofà * Self-regulation for non-broadcast advertising * Co-regulation for broadcast advertising. The ASA is the UK self-regulatory body for ensuring that all advertisements, wherever they appear, are legal, decent, honest and truthful. The protection of consumers is at the heart of the ASA's work. They aim to ensure that advertising does not mislead or offend. Advertising self-regulation in the UK The system is based on a contract between advertisers, agencies and the media that each will act in support of the highest standards in advertising. Compliance with the Codes and ASA adjudications is binding on all advertisers. It is not a voluntary system. The system is both self-regulatory (for non-broadcast advertising e. g. press, poster, cinema, online) and co-regulatory (for TV and radio advertising). The Codes sit within a legal framework, which means that, where appropriate, they reflect the standards required in law, e. g. the Consumer Protection for Unfair Trading Regulations 2008 (CPRs) for misleading advertising. The Codes also contain additional protections that are not required under law e. g. rules related to taste and decency and social responsibility. The ASA is responsible for administering five Advertising Codes and deals with more than 26,000 complaints per year. Just one complaint can cause the ASA to launch an investigation and remove an advertisement, if the ad is found in breach of the Codes. For instance, if Bulldogââ¬â¢s TV ad, had a voiceover that said ââ¬Å"With up to 8 meg broadband, more people can play, e-mail, download and talk, together, all at the same time. With Bulldog, unlimited phone calls to your network friends are included. To find out more about Bulldog Broadband packages call now on 0800 or visit bulldogbroadband. com. Bulldog Broadband and Phone. â⬠Onscreen text said ââ¬Å"Broadband speed is up to 8meg downstream. Subject to local availability and Bulldog phone lineâ⬠. BT complained the TV ad was misleading because, due to the technical limitations of high speed broadband services, the maximum speed quoted would not be available to a significant number of people within the geographic areas in which the service was available. Figures were provided and showed that, as the length of line between a local exchange and a customer's home increased the broadband speed that could be achieved by the customer decreased. They said broadband speeds of 8 megabits per second (Mbps) or close to 8 Mbps could be achieved only by people who lived within 3 km of an exchange. Beyond that distance the achievable speed dropped rapidly because of unavoidable signal attenuation caused by line length and quality. The 35% of people who lived more than 3. 8 km from an exchange, for example, would get at best a 5 Mbps connection. They believed the prefix ââ¬Å"up toâ⬠was not an adequate indication that a large proportion of customers could not get a service close to the headline speed. Members of the public also said the TV ad was misleading because the broadband speed quoted was not achievable for all users. One said their connection had never exceeded 5 Mbps and while others believed technical limitations would prevent users from achieving the headline speed. Bulldog however would then be given an opportunity to respond to any claims made against them therefore saying our ads were in line with previous ASA adjudications and CAP guidance, which required claims about broadband speeds to be preceded with the words ââ¬Å"up toâ⬠, to indicate that the top speed might not be achieved by users. Assessment Complaints upheld The ASA noted Bulldog considered that the inclusion of the words ââ¬Å"up toâ⬠was an adequate indication to consumers that they might not achieve the top speed quoted in the ads and that their ads were in line with previous ASA adjudications and CAP guidance. We considered that ââ¬Å"up toâ⬠was an adequate qualification in ads for 1 Mbps and 2 Mbps services, where the user would not achieve the maximum speed because of factors such as the number of people on line but where the attainable speeds were close enough to those advertised so as not to affect the customers' experience in any meaningful way. We considered that the higher speed service was likely to be attractive to consumers because of the advertised headline speed and the potential capabilities that a connection of that speed could give users. We understood, however, that the speeds 8Mbps services could deliver were significantly affected by signal attenuation, which was caused by distance from the exchange, and that as a result a significant proportion of consumers could not achieve speeds close to the headline speed. We understood that users of an up to 8Mbps service could take advantage of capabilities such as video streaming, file sharing and online gaming but that there would be a noticeable degradation of quality of the service when speeds fell below 6Mbps. We therefore considered that ââ¬Å"up toâ⬠was not an adequate qualifier in ads for higher speed services, given the impact that signal attenuation could have on speed and performance. ASA concluded that the ads were misleading and asked Bulldog to amend them. The TV ad breached CAP (Broadcast) TV Advertising Standards Code rules 5. (Misleading advertising), 5. 2. 1 (Evidence) and 5. 2. 3 (Qualifications). Action Bulldog will then be asked by the ASA to indicate prominently in future ads (for example in the body copy of non-broadcast ads) that top speeds varied significantly, in particular because of a user's distance from their local exchange. The broadband speed must be preceded by the words ââ¬Ëup to', in order to make it clear that a consumer can receive anything up to the advertised speed. The ad must contain a clear notice in the main body copy (i. e. ot in a footnote) that states that speeds vary significantly subject to a number of factors, such as distance from the exchange. The ad must also make clear where the service is available i. e. geographical limitations that might mean a headline speed is only available to those in, for instance, urban areas. The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) are the industry committees responsible for writing and maintaining the Advertising Codes. The Committee members represent the three main parts of the advertising industry, namely the advertising agencies, media owners (e. . poster site owners, newspapers, broadcasters) and the advertisers themselves. CAP and BCAP also enforce the adjudications of the ASA. Interaction with the law Across the European Union (EU) there is a unified piece of consumer pr otection legislation to prevent the use of misleading or unfair trading practices. This law, called the Unfair Commercial Practices Directive, has been translated into UK law to make sure that we have the same rules as all the other countries in the EU. The ASA works within this legal framework to make sure that UK advertising is not misleading or unfair. The ASA is able to refer advertisers who refuse to work with us and persistently make The ASA is considered the ââ¬Ëestablished meansââ¬â¢ for gaining compliance with both these pieces of legislation. This means that the law itself is not usually enforced formally through the courts; instead the ASA is first allowed to tackle any problems under the Advertising Codes. This approach works well in the overwhelming majority of cases. Broadly this means that the system is paid for by the industry, which also writes the rules, but those rules are independently enforced by the ASA. The system is a sign of a considerable commitment by the advertising industry to uphold standards in their profession. All parts of the advertising industry ââ¬â advertisers, agencies and media ââ¬â have come together to commit to being legal, decent, honest and truthful in their ads. * Adverting Standards authority ââ¬â http://www. asa. org. uk/Complaints-and-ASA-action/Adjudications/2006/9/Bulldog-Communications-Ltd/TF_ADJ_41768. aspx * The Advertising Codes ââ¬â http://www. cap. org. uk/The-Codes. aspx * ââ¬â
Wednesday, January 8, 2020
The Images Of The Digital Image - 1556 Words
The Digital Image is a relatively new thing in the large scheme of things, with the advancement of technology also came the evolution of this medium. The first instance of digital imaging came with the invention of the camera. Photography as we know it today is usually considered to have begun in 1839 when Louis-Jacques-Mande Daguerre released the Daguerreotype image. Photography would remain from this point a relatively expensive and crude medium that would slowly progress through the years. In 1877 Eadweard Muybridge created a fast shutter that was capable of capturing motion. This in itself was iconic and Eadweard would later be considered a pioneer for the digital image due to his work on locomotion (famously the galloping horse).â⬠¦show more contentâ⬠¦Nowadays itââ¬â¢s easy to forget the impact that digital imaging has had on society as we are so use to its benefits. Digital Imaging has done some amazing things, such as bring the ability to capture still and moving im ages of everyday life to iconic moments such as the moon landing. We also have the ability to create digital illustrations to provide insight, to persuade and to provoke thought. Task 7 in this module was about expressive type. This project involved a lot of creative freedom and to create whatever was wished as long as it was in some way expressive type. Expressive type is essentially a method of design where text is used to create some kind of image. As shown in the references, there is a finished piece of work for this task, the poster uses type to create the character Tyrion from the TV show Game of Thrones. The type in the poster is actually a quote from the character and is formed in a way to shape the characters stance from an iconic moment for him. The development of this poster involved using a previously created illustration of the character and mixing it with typography. The original image was placed into the Adobe Illustrator software as it provided a lot of tools for type. The text was then written out and reshaped to form the body of the character. The typeface was selected carefully as it was meant to match the minimalistic style of the previous illustration, therefore the typeface was sans serif. After
Tuesday, December 31, 2019
Monday, December 23, 2019
The Pursuit Of Happiness Time, Money, And Social...
The state of being happy is very debatable. Happiness can last anywhere from a fraction of a second to possibly a lifetime. The Merriam-Webster dictionary defines being happy as ââ¬Å"feeling pleasure and enjoyment because of your life, situation, etc..â⬠Although there are a few set definitions for the word, the definition of happiness can range from person to person. Most people define happiness by naming material things in their life as well as people. Setting goals to achieve oneââ¬â¢s definition of happiness can cause them to alter their definition later on and want more than what they already have. This brings to question whether anyone is ever truly happy. In the article, ââ¬Å"The Pursuit of Happiness: Time, Money, and Social Connections,â⬠Cassie Mogilner writes about the effect money has on happiness. Mauss, et al, follow the same train of thought as Mogilner in their article, ââ¬Å"The Pursuit of Happiness Can Be Lonely,â⬠and explain how chasing happi ness can lead to loneliness. A question often asked is whether money can buy happiness or not, it is a ââ¬Å"common assumption that money is critical for pursuit of the American Dream and individualsââ¬â¢ inalienable right to be happyâ⬠(Mogilner 1348). However, that is not often the case. Working longer hours often leads to a bigger paycheck which one might associate with happiness but, Mogilner found that ââ¬Å"people are most happy when socializing and during intimate relations and least happy when working and commutingâ⬠(1348). In her study,Show MoreRelatedThe Frustrating Pursuit of Happiness1299 Words à |à 5 Pagesconstantly striving towards happiness. People will work their entire life chasing something and in the end still be unhappy. Continually pursuing this idealistic goal of happiness and never feeling as though they have accomplished it, leaving people wondering if it is even worth it. It often makes people question what happiness is even considered anymore in todayââ¬â¢s societ y and curious as to how they can achieve such a thing. Devoting oneââ¬â¢s entire life to achieving happiness in our 21st century societyRead MoreAn Analysis of The Pursuit of Happiness752 Words à |à 3 PagesThe Pursuit of Happyness Abstract Some of the most common themes in contemporary biographical films revolve around social life as well as the accompanying problems that living in todays society entails. By making connections to individual personal lives, these films help most people make sense of the world in which they live. In this regard, this paper focuses on the film, The Pursuit of Happyness outlining various cultural issues as well as problems faced by the starring; Will Smith playingRead MoreThe Pursuit Of The American Dream By F. Scott Fitzgerald1653 Words à |à 7 PagesKristin Liu Research Paper Date due: June 10, 2015 Date turned in: June 15, 2015 Self Demise in the Pursuit of the American Dream The 1920s was a time when parties and prosperity were abundant. This created the view that everything was possible and eventually led to the idea of the American Dream. The American Dream was the thought that if one lives in America, then they are living in a land of opportunity. The perception was that an individual, through hard work, can be successful when in AmericaRead MoreEssay Jay Gatsby: The Tragic Hero in The Great Gatsby1332 Words à |à 6 Pagesdevastating death at the end of the novel portrays the dangers of centering oneââ¬â¢s life on money and other materialistic things and warns the reader not to follow his foolish steps. Jay Gatsby is the epitome of a tragic hero; his greatest attribute of enterprise and ambition contributes to his ultimate demise but his tragic story inspires fear amongst the audience and showcases the dangers of allowing money to consume oneââ¬â¢s life. To qualify as a tragic hero, the character must first occupy a highRead MoreThe Great Gatsby And The American Dream Analysis1086 Words à |à 5 Pagesone of the most powerful drug crime bosses. Both charactersââ¬â¢ pursuit of the American dream focuses on attaining power and wealth, as they falsely believe that it is the key to happiness. This is evident through the purchase of their social status, the illegal business of achieving their money, and the greed of achieving more of the American Dream. Power and wealth gave both characters a false sense of happiness through their social status. Materialism dominates their character because it becomesRead MoreThe American Dream : The Definition Of The American Dream860 Words à |à 4 Pagesof The American Dream that is inclusive of all Americans, I would define it as the ability to both achieve and obtain life, liberty, and the pursuit of happiness. To discover what The American Dream means to myself, and any individual, is to discover what it is that makes it all worth it. Why do families leave their homes behind with barely enough money to feed a family for a week just to discover a dream in America? What could possibly be worth generations of poverty and hardship? This answerRead MoreThe American Dream In The Great Gatsby Analysis1744 Words à |à 7 Pagesbut the destructive effects it induces upon individuals of different social classes. Fitzgeraldââ¬â¢s characters, Myrtle, Daisy, Tom, and Gatsby, are all tied to this drea m; and while they each conceptualize the American dream differently, they each are negatively affected by their perception of it. Myrtle Wilson perceives the American dream in a conventional fashion- she can rise above her station through ambition and connections. She is dissatisfied with the class she was born into and tries to riseRead MoreThe American Dream in Death of a Salesman by Arthur Miller, and The Great Gatsby by F. Scott Fitzgerald1096 Words à |à 5 Pagesthe book, The Great Gatsby, by F. Scott Fitzgerald, and the play Death of a Salesman by Arthur Miller, the writers portray two completely different literary works which have an amazing connection. Both works are written to illustrate two viewpoints on the American Dream; either the pursuit of happiness, or the pursuit of material wealth. In both literary works, the authors show a comparison between these two visions of the American Dream, and in the end, the authors message is the same;Read MoreThe Grand Illusion in The Great Gatsby Essay811 Words à |à 4 PagesThe American dream is a farce. Hopeful American children and quixotic foreigners believe that freedom will lead to prosperity, and that prosperity will bring happiness. This anticipation of joy will never come to fruition, and all these unfortunate people will feel that they were cheated out of happiness by some unlucky roll of dice, but really they have been chasing cars, because the American dream is not something one can truly capture, but only smoke trapped in the palm of a hand. In The GreatRead MoreA Pattern Stylistic Analysis of the Story The Escape by William Somerset Maugham1032 Words à |à 5 Pagesstory is marriage in bourgeois society, relations between men and women in connection with problems of marriage. The author tackles a typica l phenomenon of modem society - a marriage of convenience. He looks at the variant of a marriage of convenience when a woman is the interested party. The plot centers around a love affair between Ruth Barlow, twice a widow, and Roger Charing, a no longer young man with plenty of money. The story of their relationship is told by the 1st person narrator, a convinced
Saturday, December 14, 2019
Principle and Practise of Management Free Essays
International Case : Carrefour ââ¬â Which Way to Go? Wal-Martââ¬â¢s biggest global competitor is the big French retailer Carretour, a firm that has hypermarkets, big stores offering a variety of goods. It has made large investments around the globe in Latin America and China. But not all is well as competitors taking market share its home market, for instance. We will write a custom essay sample on Principle and Practise of Management or any similar topic only for you Order Now There has been even speculation of a takeover by Wal-Mart or Tesco, an English chain. Mr. Barnard has been ousted after heading the company for 12 years; he was replaced by Jose Luis Durant who is of German-Spanish descent. Although the global expansion is cited by some as success, it may be even a big mistake. It withdrew from Japan and sold 29 hypermarkets in Mexico. Carrefour also had problems competing with Tesco in Slovakia and the Czech Republic. In Germany, the company faced tough competition from Aldi and Lidle, two successful discounters. On the other hand, it bought stores in Poland, Italy, Turkey, and opened new stores in China, South Korea, and Columbia. Carrefour has become more careful in selecting markets. But. the company is eager to enter the Indian market, but found out in late 2006 that Wal-Mart will do so as well. In France, where Carrefour is well established, the company made the big mistake in its pricing policy. It probably started with the 1999 merger with Promodes, the French discount chain. Carrefour confused the French clientele by losing its low-cost image; whether the image can be changed remains to be seen. Mr. Durant, the new CEO since 2005, embarked on the new strategy by offering 15 percent new products in its hypermarkets and 10 percent in its supermarkets. Moreover, he wants to employ more staff, extend the operating hours in certain hypermarkets, cutting prices, trying small stores, and pushing down decision making. Mr. Durant aims to stay only in countries where Carrefour is among the top retailers. How to cite Principle and Practise of Management, Papers
Friday, December 6, 2019
The Modernist World Sayre
Questions: a. The reading discusses the Harlem Renaissance, jazz, and blues music. What do you think that this movement was meant to communicate? b. Do you think it was effective in its purposes? c. Select one example from the reading to analyze. It may be a piece of music, a poem, or a work of art. Explain this item in relation to the purpose of the Harlem Renaissance to build your evaluation. Does the work still resonate or have an impact on the people of our time? Answers: a. The Harlem Renaissance, jazz, and blues music The Harlem Renaissance is associated with the Negro movement. Through this revolution, the African American art culture was developed and promoted amongst the people. In this process an attempt was made to differentiate the American literature and cultural values from the rest of the European cultural values. The movement basically concentrated on developing the African American intellectual factors. Participants or the people were involved in the development of the relationship that was basically related to the American culture. The new negro movement basically concentrated on the development of the black culture, which was related to the African American pollution. The movement was meant to identify the honest representation that highlighted the experience of the people. Through this movement, the black Americans had adopted better methods to present the musics like jazz and others. The prime objective of the artists was to repair the damaged group and present the music in the bes t possible form. For this, it was essential to revalue the music that was presented by the black and white. The movement was meant to improve the culture contributions towards the prospective and past cultures followed by the people. The thinkers or the participants of the Harlem Renaissance introduced in-corporation themes that were basically related to the identical of the music and its relevance that were preferred by the black Americans. The communication process that was adopted by the experts and it was meant to improve the understanding about the relevance of the movement and present it to the people (William, Foster, and Harris, 2001). b. Effectiveness of the movement The movement was quite effective and was meant to help people in understanding the relevance of the cultural values. Through this process, the perception of the African- Americans and Africans were analysed. The cultural contributors were quite important and presented the struggles that were faced by the people from different culture. Through the musics, the presenters attempted to present the social struggles that were faced by the people during the 20th century. New Negro movement was artists attempted to introduce the world black culture. Some of the impressive musics that were introduced at this time was folk art, jazz, and blue mucus. The cultural values presented the value of the culture and the dignity of the black Americans. Through the movement the people presented culture followed by the black people. In this process, the cultural values and artistic forms of the white people were also presented in an effective manner. The New Negro movement depicted the African-American cu ltural values. c. Work One of the most popular works that had impressed the people was done by Hughes in the play named Drums of Haiti which was presented in the year 1928. The opera presented the fall and the rise of the Haitis first emperor, named Jean Jacques Dessalines. Struggles and challenges faced by the emperor were presented through the show.Such a movement has relevance in the present cultural values. Music lovers constantly look for better options and for this, it is essential to introduce new musical notes. The movement that was help in the past was meant to highlight the cultural values, and the same needs to be followed at the present time (Oppenheim, 2013). References William L., Foster S; and Harris T, 2001. The Concise Oxford Companion To African American Literature. New York: Oxford Press, 2001. Oppenheim M, 2013. The Harlem Renaissance and American Music. Viewed on 8th March, 2014. Retrieved from https://www.allaboutjazz.com/the-harlem-renaissance-and-american-music-by-mike-oppenheim.php?pg=2
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