The Mongols Essays - Mongol Empire, Genghis Khan, Mongols

The Mongols It has been said that the Mongols were the most unfeeling and primitive of the people groups that have meandered this earth. My examination paper is on the best of the Mongols, Genghis Khan. Genghis Khan was, even in the lightest sense, a military virtuoso. Genghis Khan nearly vanquished the world. He ingrained in mankind a dread that went on for a very long time. Be that as it may, what drove him to do it? Was it by some coincidence? This paper will clarify how the general's youth formed the man into the best war general of the known world. The Mongols initially comprised of approximately sorted out roaming clans. (Migrant alludes to a clan whose individuals meander and travel around, never remaining in one spot exceptionally long). They were thought of brutes, by European guidelines. They had no composed language, and they were uneducated, aside from in fighting. Their property was in the most sense infertile, for it was the Gobi Desert. In the Gobi, climate could change at a minutes notice, from singing warmth to boasting cold. To shield themselves from the unforgiving cool, the Mongols covered themselves with oil and oil. This offered adequate security, yet they needed to in any case stress over the breeze, for the desert was desolate, and without any trees to redirect the breeze, the blasts were some of the time enough to make riding a horse troublesome. Their way of life was exceptional. In the spring, meat, hide, and milk were bounteous. In the winter, be that as it may, it was definitely not. The Mongols obviously couldn't have cared less much for their youngsters, for they didn't forfeit their nourishment for them. At whatever point food was acquired throughout the winter, every last bit of it was placed in the a pot and afterward the request for individuals got it. The request for individuals were - the capable men taking the first bits, the matured and the ladies got the pot straightaway, and the youngsters needed to battle for the rest (Sheep 23). When there was a lack of dairy cattle, the kids didn't endure so without any problem. Milk, one of their boss wellsprings of sustenance, existed uniquely as kumiss, milk put in cowhide travel bags, matured and beaten. It was sustenance, and furthermore inebriating, particularly to a child of three or four years (Lamb 26). Their flames were not filled by wood, since trees were scant in the desert. Rather, it was powered by dairy cattle furthermore, horse waste, which needed to make for a positively disagreeable smell. At the point when celebrations occurred, as they infrequently did, huge heaps of waste were lit and a similar request of the eating applied to the fire, with the ladies here and there having the option to sit! on the left of the fire. The kids were not acquainted with hardship; they were naturally introduced to it. After they were weaned from their moms milk to female horse's milk, they were required to oversee on the whole for themselves. The kids figured out how to live without anyone else, in houses, called yurts and they figured out how to arrange chases, following pooches and rodents, beating them with unrefined, obtuse clubs and bolts. They additionally figured out how to ride sheep by holding on to the fleece. The yurts were made of felt, creature skin shaved close, extended over wooden sticks, with an opening at the top to let out the smoke. Page 3 The felt was secured with white lime, and pictures were drawn onto it. This tent was useful, for its arch formed top permitted it to oppose the high breezes (Fox 29). Continuance was life for the youthful Genghis Khan, called during childbirth Temujin, or The Finest Steel. It was a name given to him by his dad, the name of an adversary taken prisoner. Temujin's dad was the Khan of the Yakka, or Great, Mongols. He had control of more than 47,000 tents and his name was Yesukai (Sheep 24). Temujin had various obligations, similarly as did different young men of the camp. They needed to angle the streams that the family passed on their trek. They took care of the family's ponies, learning due to legitimate need to remain in the seat for a few days one after another, and to make due without nourishment for three to four days. The young men viewed the horizon for thieves and spent numerous evenings in the snow without a

Apprising Employees at the San Diego Zoo

Reed Nevers Chapter 8 Case study Case study 2 November 10,2012 Online Employee execution 1. The San Diego Zoological Society at long last went to the acknowledgment that they required more from their workers despite the fact that the general public was charitable. After further research the general public chose to go with another examination framework to assess their representatives. They finished up it would be an online evaluation framework. The procedure behind this framework was to concocted a joint effort that would match with the hierarchical objectives, and give the capacity of the worker to set their own goals.This thought would help forestall breakdown inside the framework, which permits the representatives to impart on an individual premise. This framework in the end lead to a legitimacy based stage to help pay the workers' pay rates. Not exclusively did the framework arrive at its objectives it permitted the individuals who were somewhat PC uneducated to have the option to include info and it permitted the representatives to record their accomplishments. 2. Is it justified, despite all the trouble for the general public to go with an online framework? There are the geniuses and cons.For model by changing to an online framework the general public will have the option to smooth out their endeavors of selecting, decrease desk work, while expanding an abstract base of people, besides it permits the directors to plan a procedure that meets their requirements and standards dependent on the association's crucial. On the flipside the workers have worries about the result of the example that is created by the product. They feel that it could be one-sided dependent on the hierarchical needs rather than the representative's needs. 3.I feel that the new examination framework will permit the representative to have the chance to follow their exhibition accomplishments during the time in a basic manner, this procedure will be valuable to them with regards to the ye arly evaluation with their supervisors. The supervisors then again will be able to follow and keep up a concentrated information base of data of measures to help set up a pattern on the worker for the yearly evaluation. The online framework will profit both the worker and the supervisor.

5-HTP (5-Hydroxytryptophan) Benefits and Side Effects

5-HTP (5-Hydroxytryptophan) Benefits and Side Effects February 03, 2020 More in Self-Improvement Holistic Health Happiness Meditation Stress Management Spirituality Inspiration Brain Health Technology Relationships In This Article Table of Contents Expand Health Benefits Possible Side Effects Dosage and Preparation What to Look For 5-HTP (5-Hydroxytryptophan) is a compound produced in the body from the amino acid tryptophan. It is a precursor to the neurotransmitter serotonin and the hormone melatonin. 5-HTP is manufactured from the seeds of an African plant, Griffonia simplicifolia. The supplements have become popular because it is thought that providing the body with 5-HTP in pill form can boost the bodys serotonin levels, similar to the antidepressants that are thought to increase the amount of serotonin available to the brain. ?Verywell / Cindy Chung Health Benefits In alternative medicine, 5-HTP supplements are purported to help in the treatment of conditions including: DepressionAnxietyInsomniaFibromyalgiaMigraineHot flashesWeight Loss So far, scientific support for the claim that 5-HTP can treat any condition safely and effectively is lacking.?? Heres a look at some of the research studies so far. Depression Several small clinical trials have found that 5-HTP is as effective as antidepressants.?? For example, in a six-week clinical trial, 63 people were given either 5-HTP (100 mg three times a day) or an antidepressant (fluvoxamine, 50 mg three times a day). The 5-HTP was found to be as effective as the antidepressant, with fewer side effects. However, a 2002 systematic review of studies ?published between 1966 to 2000 found that only one out of 108 studies met the quality standards.?? The small study that did meet the quality criteria found that 5-HTP worked better than placebo at alleviating depression. Migraine Some research ?indicates that 5-HTP may prevent migraines and reduce the frequency and severity of migraines, however large randomized controlled trials are needed.?? In one study, 124 people were given 5-HTP (600 mg/day) or the drug methysergide.?? After 6 months, 5-HTP was found to be as effective as methysergide in reducing the severity and duration of migraines. Another study looked at 5-HTP or the drug propranolol for 4 months.?? Both treatments resulted in a statistically significant reduction in the frequency of migraines. However, the propranolol group fared better, with a reduction in the duration of episodes and the number of analgesics used for the treatment of episodes. Fibromyalgia Fibromyalgia is a chronic condition characterized by fatigue, widespread pain in the muscles, ligaments, and tendons, and multiple tender points. A double-blind, placebo-controlled study looked at 5-HTP or placebo in 50 people with fibromyalgia.?? After four weeks, there was improvement in pain, stiffness, anxiety, fatigue, and sleep. Side effects were mild and transient. Insomnia Serotonin is converted into melatonin, a hormone needed to regulate sleep-wake cycles. Because 5-HTP is thought to increase serotonin levels, it may increase melatonin and help normalize sleep patterns. Possible Side Effects Potential side effects of 5-HTP include nausea, dizziness, and diarrhea. Rarely, allergic reaction to the supplement may occur. Children with Downs syndrome should not take 5-HTP. In 1998?, the Food and Drug Administration (FDA) reported having detected a chemical compound known as peak x in some 5-HTP products.?? Peak x had been previously associated with the supplement tryptophan, which is made into 5-HTP in the body. Tryptophan was taken off the market when thousands of people developed a severe blood disorder called Eosinophilia-Myalgia Syndrome (EMS). The cause was later traced to a contaminant found only in batches of tryptophan manufactured by one Japanese company, Showa Denko. Showa Denko, the source of up to 60% of all the tryptophan sold in the United States, had used an untested manufacturing process that reduced the amount of activated charcoal used to filter fermented raw tryptophan. Some reports suggest that purity may be a potential problem for 5-HTP as well. No cases of EMS resulting from 5-HTP use have been reported, however. This is a list of some of the  drugs that may potentially interact with 5-HTP supplements. Dosage and Preparation There is not enough scientific data to provide a recommended dose of 5-HTP. However, in scientific studies a dose of 150-800 mg daily is commonly taken for 2-6 weeks in the treatment of depression.?? Less commonly, higher doses are used. The appropriate dose for you may depend on factors including your age, gender, and medical history. Speak to your healthcare provider to get personalized advice. What to Look For You can boost your dietary intake of L-tryptophan, which the body converts to 5-HTP. Food sources include turkey, chicken, pumpkin seeds, spinach, milk, and bananas. 5-HTP supplements are found in health food stores, online, and at some drug stores. Be careful not to confuse 5-HTP with 5-hydroxytryptamine (5-HT), the chemical name for the neurotransmitter serotonin. Always exercise caution when buying this or any supplement. Supplements havent been tested for safety and due to the fact that dietary supplements are largely unregulated, the content of some products may differ from what is specified on the product label. Also keep in mind that the safety of supplements in  pregnant women, nursing mothers, children, and those with medical conditions or who are taking medications has not been established. You can get tips on using  supplements,  but if youre considering the use of 5-HTP supplements, talk with your primary care provider first.  Self-treating a condition and avoiding or delaying standard care may have serious consequences.

Bladerunner Analytical Essay - 1788 Words

Praise Be To Tyrell: Religion in Blade Runner â€Å"‘More human than human’ is our motto.† (Scotts, BR) This famous quote, said by the character Tyrell in Ridley Scott’s Blade Runner, sums up the overall theme of the movie, which is the nature of being human. Blade Runner is Scott’s depiction of what is to become of Earth and how civilization has come to a point where humanity can be questioned. Reality is blurred and the nature of what is human is changing. Replicants appear identical to humans and even have emotions while the real humans appear cold and unemotional. The characters in this film are staged perfectly to compliment their environment as well. Scott uses mise en scene to suggest a vision of the future that is not only a†¦show more content†¦Though Roy is put at peace, this shocking and moving scene stirs up questions and thoughts within Deckard’s head. He states, â€Å"I dont know why he saved my life. Maybe in those last moments he loved life more than he ever had before. Not just his life - anybodys life; my life. All hed wanted were the same answers the rest of us want. Where did I come from? Where am I going? How long have I got? All I could do was sit there and watch him die.† (Scott, BR) Thus, Roy Batty has redeemed himself by following in the footsteps of Christ. This is where the nail in the hand begins to make sense, as Roy is in effect attempting to become Christ-like himself. He has also forgiven others as he would have God forgive him in that he saved the man who killed his beloved Pris. As he dies, the white dove he had been holding escapes from his hand and flies up into the sky. Roy’s newly purified soul is now free, and on the way upward to peace and salvation. With evil there must be virtue to counter balance it. In this case, to counter balance Batty’s symbolism of Lucifer, J.F. Sebastian symbolizes Christ in the film. He is the missing link between the Replicants and Tyrell. He is also human in the fact that he was born rather than created, but he has a disease which is quickly killing him, thus he is in a similar predicament that the Replicants face with morality. So the connection can be made that he is a composite of man and Replicant just as Christ was a

Sleep Depravation in College Students Essay - 1758 Words

Literature Review College students are some of the most active and stressed individuals in today’s society. Social pressures and scholastic achievement keep this population at a constant state of exhaustion. College students are apt to put sleep at the bottom of their to-do lists without giving further consideration largely due to full schedules. College students often do not understand the importance sleep has for their mental, physical, and overall health. Individuals in this age group require around nine hours of sleep in any given night, but most students report they only receive between seven and eight hours of sleep (Forquer, 2008). According to a survey by the American College Health Association that was distributed to 33†¦show more content†¦Individuals who were classified as having ‘good’ sleep have been found to have significantly better memory than those who had ‘bad’ sleep when evaluated based on their total sleep time, sleep awak enings after onset, and sleep efficiency (Fabbri, Tonetti, Martoni, Natale, 2014). Sleep problems have become an epidemic throughout the United States affecting nearly two-thirds of American adults, including the college population (Becker, 2008). A recent poll by the National Sleep Foundation determined that over half of this population describes their sleep habits as poor (Becker, 2008). Poor sleep quality for the college population has been linked to higher levels of stress, depression, anxiety disorders, and poor academic achievement (Becker, 2008). Having a prolonged feeling of stress and exhaustion can have detrimental effects on a college student’s confidence and abilities. When a college student becomes more interested in where they can fit in time to sleep throughout their day as opposed to upcoming assignments, school performance can be negatively affected. Without an adequate nights sleep, college students are likely to have impaired cognitive functioning and as a result fall behind in school work (Mayo Clinic, 2014). The benefits of adequate sleep are monumental. Studies have shown that sleep helps to lower stress levels in addition to lowering the risk of hypertension andShow MoreRelated Sleep Essay2520 Words   |  11 PagesSleep â€Å"The worst thing in the world is to try to sleep and not to, then forcing oneself to stay awake for days on end must surely come a close second.† -  Ã‚  Ã‚  Ã‚  Ã‚  F Scott Fitzgerald We spend one third of our lives doing it, and yet, some of us never seem to be able to get enough. People all over the world don’t receive enough sleep whether it’s from a medical condition like narcolepsy, or simply not having enough time in a day. The effects of getting a good night’s rest are essential and signsRead MoreRunning Head:Sleep Deprivation1329 Words   |  6 PagesRunning head: SLEEP DEPRIVATION ​ 1 Sleep Deprivation Adolescent Development St. Joeseph’s College Professor McCambley 05/08/2017 Stephanie Lino  Sleep Deprivation ​Sleep deprivation can effect development in a multitude of ways; it could be mental, emotional, or even physical. In some ways sleep deprivation is a very dangerous issue that can cause adolescents to have decreasedRead More Psychological Properties Of Ya Essays2216 Words   |  9 Pagesauthors of this study designed a correlational experiment to measure changes in physical indicators of arousal before, during, and after yawning. They predicted that signs of arousal would increase when the yawn started. A mixed-gender group of 30 college students participated in three 15-minute laboratory trials which measured skin conductance and heart rate, two physical correlates of arousal. In each trial, subjects pressed a button when they felt a yawn coming on, and equipment in a nearby room tookRead MoreTardiness: High School and Students3176 Words   |  13 Pagesmissing time over the course of a school day. Students showing signs of dullness and their disengagement from school is apparent in actions and words, observed some students come to school appearing exhausted and half asleep, complaining about how early school begins. They arrive late to school at all hours of the day and appear to have varying attitudes and stories for the attendance monitor regarding their repeated lateness. Many students are tardy because they had turned tardy to

Ict Can Be Taught To Pupils Secondary Schools Education Essay Free Essays

The purpose of this assignment is to happen out on how best ICT can be taught to students in secondary schools. The chief focal point is on whether ICT should be taught as ‘the topic ‘ or ‘in topics ‘ . ‘ICT as the topic ‘ refers to the instruction of the National Curriculum for ICT as a distinct topic. We will write a custom essay sample on Ict Can Be Taught To Pupils Secondary Schools Education Essay or any similar topic only for you Order Now ‘ICT – in the topics ‘ refers to ICT being used as a instruction and larning tool in other topics and that it being taught through those topics, Hawkins and Simons ( 2009 ) . Before traveling into the item of the focal point of the assignment, I will briefly explicate the background of instruction of ICT. The term Information and Communication Technology ( ICT ) was introduced in the National Curricula of England and Wales ( DfEE, 1999 ) to specify sets of tools used to treat and pass on information. Prior to the debut of ICT, Information Technology ( IT ) was used to depict the same tools. IT referred to the usage of information in order to run into human demand or aim, particularly in the concern universe, ( Kennewell, Parkinson and Tanner, 2007, p1 ) . Regardless of the footings used to depict the tools, the jobs that arise in secondary schools are linked to developing in instructors, students and establishments the ability and disposition to utilize tools suitably to command state of affairss in which information is processed and communicated. Processing and pass oning information prevarication at the bosom of instruction and acquisition in secondary schools, and suggests that ICT capableness should be cardinal to effectual secondary instruction, ( Tanner, 2007 ) . In the past five old ages at that place has been a slow but steady betterment in students ‘ accomplishments in ICT capableness, the quality and criterion of instruction, and the leading and direction of ICT. The complementary usage of ICT across topics, nevertheless, has been slow to develop and is uneven across schools and topics. The effectual balance between the instruction of ICT accomplishments, cognition and apprehension on the one manus and the application of these as portion of larning across topics on the other manus remains a hard and elusive end for the bulk of schools. ( DfES, 2004 ) . Harmonizing to Hawkins and Simmons, ( 2009 ) , the Qualifications and Curriculum Authority ( QCA ) made an extended audience and research prior to the printing the new secondary National Curriculum ( QCA, 2007 ) . When they compared it to the old National Curriculum Programme of Study for ICT ( DfEE, 1999 ) , they found that there are no major alterations to content and construct taught. The national course of study is structured around programmes of survey for the topics covered by the National course of study. ICT has a distinct programme of survey which clarifies what should be taught throughout the school old ages, including Key phases 3 and 4 for old ages 7 and 9 and old ages 10 and 11 severally. During the National Curriculum reappraisal, the QCA made audiences of different stakeholders which included students, parents, instructors and employers. Their findings concluded that immature people should go successful scholars who enjoy larning, do advancement and achieve. They shoul d go confident persons who are able to take safe, healthy and fulfilling lives. They should besides be citizens who make a positive part to society. ( Waters, 2007, 2008 ) . To summarize the above, schools should learn the National Curriculum programme of survey for ICT and give students chances to use and develop ICT capableness across the course of study. Pupils ‘ ICT capableness can merely be applied and developed in topics if it has been taught efficaciously in the first topographic point. The National Curriculum for ICT sets out the ICT capableness that needs to be taught. The Key Stage 3 National Strategy gives elaborate counsel, through the publication, the Framework for learning ICT capableness: Old ages 7, 8 and 9 ( DfES 0321/2002 ) , and sample learning units, on how this may be achieved. It recommends that ICT be taught as a distinct topic so that the subsequent ICT capableness can be applied and developed efficaciously in all topics. If the ICT strand of the Key Stage 3 National Strategy has been implemented successfully so students will convey a sound degree of ICT capableness to other capable lessons. Students will non necessitate to be taught the ICT but will be able to ‘apply and develop ‘ ICT to travel acquisition in the other topics frontward. This will supply capable instructors with extra outlooks and chances for learning and larning in their topic. Furthermore, there is a clear differentiation between the usage of ICT and instruction of ICT. Simply utilizing ICT in a lesson does non needfully supply larning chances for the underpinning constructs: it will non ever construct and develop capableness. However, there are some people who argue that because ICT is used in other topics and that it is being taught through those topics. Normally this usage helps to reenforce the acquisition which has already taken topographic point in an ICT lesson instead than presenting new ICT constructs. Teachers of other topics are, rather of course, focussed on their capable country, non on ICT learning. To clear up this more clearly, we can see the instruction of English as an illustration. English is spoken and listened to in every capable country, but the legitimacy of learning English as a distinct topic is ne’er called into inquiry by any 1. This therefore concludes that there are other constructs and procedures which require a capable specializer and dedicated course of study clip to be explored. The same applies to ICT, ( Hawkins and Simmons, 2009, p9 ) . In add-on to the above, ICT capableness involves proficient and cognitive proficiency to entree, usage, develop, create and communicate information suitably, utilizing ICT tools. Learners demonstrate this capableness by using engineering purposefully to work out jobs, analyse and exchange information, develop thoughts, create theoretical accounts and control devices. They are know aparting in their usage of information and ICT tools, and systematic in reexamining and measuring the part that ICT can do to their work as it progresses. ICT capableness is much broader than geting a set of proficient competences in package applications, although clearly these are of import. ICT capableness involves the appropriate choice, usage and rating of ICT. As a consequence, students need to cognize what ICT is available, when to utilize it and why it is appropriate for the undertaking. For case, when students are making a presentation, they use their ICT capableness to choose appropriate package, s ee fittingness for intent and lucifer content and manner to a given audience, pull stringsing informations to prove a hypothesis, or integrating sound and picture into a presentation to add significance and impact. It is of import to repeat that, whatever the degree of ICT capableness applied, it must add value to learning and larning in the topic. It is of import that lessons are non driven by package or engineering but are focused on clear aims in the topic, where ICT is used as a vehicle to back up accomplishment of those aims and to heighten instruction and acquisition in all topics. The deduction for this therefore is the fact that students will come to capable lessons with outlooks about how they might use ICT to travel their ain acquisition frontward. Capable instructors will non necessitate to learn ICT capableness but can work new chances for students to use and develop the capableness that they already have, to heighten their acquisition in topics. Consequently, the focal point of the lesson remains steadfastly rooted in the topic and instructors are non burdened with the demand to learn ICT, ( DfES, 2004 ) . In add-on to the above, there are deductions for capable instructors, in that they will necessitate a good apprehension of the comprehensiveness of ICT capableness that students have been taught and will be conveying to their lesson. Teachers will besides necessitate to cognize which parts of ICT capableness offer important chances for learning and larning in their ain topic and how they can be incorporated into bing strategies of work. Furthermore, the usage of ICT demands to be purposeful and to add value to the instruction and acquisition of the topic and should non be seen merely as a bolt-on. It needs to be carefully integrated into the capable lessons, with a clear principle for its usage, ( DfES, 2004 ) . This is supported by Kennewell et Al. ( 2000, pp8-9 ) , where he considers ICT as diverse in nature. He alleges that ICT may be viewed as Key accomplishments, which like literacy and numeracy, underpins larning in a scope of capable countries. He goes on to look at ICT as a Resource, which should be used by schools to back up and widen the nature of instruction and acquisition across the course of study. Kennewell besides regards ICT as a subject on its ain like English, Mathematics, or Geography with its ain characteristic signifiers of cognition, accomplishment and apprehension. To add on to the above, students ‘ ability to use their ICT capableness across the course of study is mostly dependent on the effectual instruction and acquisition of ICT in the first topographic point. Pupils ‘ usage of ICT in other topics may be uneffective if they do non already have an appropriate degree and apprehension of ICT capableness. This may ensue in a deficiency of advancement in both ICT and the capable country. For illustration, inquiring students to bring forth a presentation in a given topic will be unproductive if they have small experience of utilizing the package or apprehension of how to make significance and impact for a given audience. Students who try to larn new countries of ICT at the same clip as new capable content will frequently neglect in both enterprises. In a nut shell, this means that before using ICT in other topic, it is hence important that students are taught the appropriate ICT capableness, ( DfES, 2002 ) . Although the demand to learn ICT as a discrete topic has been over emphatic, there may be some chances for facets of ICT capableness to be taught in a different capable country and so besides applied in an appropriate context. For case, the control elements of the National Curriculum for ICT could be taught within Design and Technology. However, learning capable aims and ICT aims at the same clip can be debatable and instructors should be cognizant of the potency for the lesson to lose sight of the ICT aims. Advancement in the instruction and acquisition of a peculiar topic can besides be disrupted by the clip taken to learn the needed ICT constituent from abrasion. Furthermore, an effectual execution of ICT across the course of study is much more complex and involves strategic direction and coordination within whole school policies. For an effectual theoretical account of using and developing ICT across the course of study, there should be an effectual instruction of the National Curriculum programme of survey for ICT as a distinct topic. There should besides be appropriate chances for students to use and develop ICT capableness in a scope of topics and contexts, that is, movable cognition, accomplishments and apprehension. Another factor could be the deployment of resources so that capable countries can entree ICT when it is needed, including proviso of ICT within capable schoolrooms or countries. In this instance, there should be a policy for buying of resources that maximises their usage and allows for flexibleness of usage, for illustration, whole-class instruction, small-group work, single instructor usage ; this could include consideration of whole-school networking proviso, laptops and radio networking capableness. There could besides be appropriate subject-specific resources in all sections, which are se lected on the footing of carry throughing capable larning aims. This should include planned usage of ICT in strategies of work for all topics, so that resources can be suitably deployed and organised. The whole-school policies which clearly map and sequence chances for application and development of ICT, so that pupils conveying the appropriate ICT capableness to capable lessons should besides be drawn. This as a consequence will take to whole-staff consciousness of ICT capableness and what can moderately be expected of students in each twelvemonth, ( DfES, 2005a ) . Many schools continue to cleaving to a belief that cross-curricular proviso can present good patterned advance in ICT capableness, in malice of review grounds to the reverse over recent old ages. The weight of grounds suggests that what works best is a balance between distinct proviso and the application of ICT capableness across other topics, ( Ofsted, 2005 ) . So far the usage of ICT has been reviewed as a acquisition tool for students and has been acknowledged that students who are confident and proficient in ICT can convey with them chances for widening their acquisition as they use their ICT in other topics in the school course of study. Use of ICT by a instructor may affect small or no usage of ICT by students and, accordingly may make little to use and develop their ICT capableness. However, usage of ICT by the instructor can heighten and excite the acquisition experiences of students and contribute to the accomplishment of capable aims. It is of import to recognize the different parts that ICT can do to learning and larning and admit the importance of each. A policy for ICT across the course of study should see all these elements and the relationships between them, ( DfES, 2004 ) . Having mentioned all the above, I am now traveling to concentrate on discoursing on how the cognition of ICT capablenesss can assist ease instruction and acquisition in different secondary school topics. First, I am traveling to look at how the usage of ICT can raise criterions in History. There will be a demand for effectual communicating between the history and ICT sections in order to further a clear apprehension of the timescale during which students should hold developed the different ICT capableness in each twelvemonth. History instructors will necessitate to place chances to work students ‘ ICT capableness to travel acquisition in the capable forward. They will besides necessitate to see whether the usage of ICT is appropriate to the facet of history being taught. Information is the natural stuff of history. It will hence be of import that students are critical in its usage and understand the relevancy to an question of peculiar beginnings of information. Use of ICT allows students to entree and engage with an tremendous scope of information beginnings as a footing for independent historical questions. For case, students in Year 9 were look intoing the dropping of the atomic bomb on Hiroshima in 1945, seeking to reply the inquiry, ‘Should the atomic bomb have been dropped? ‘ They visited web sites incorporating images and text that suggested that it was incorrect to drop the bomb. They besides visited sites that showed that the American Government was wise to drop the bomb as it saved many lives and ended Nipponese engagement in the war. They had to utilize these sites to choose grounds to assist them reply the inquiry. Further more, in ICT, students are taught to measure their work critically, to develop and better their presentation of information, to polish it for intent and audience. For case, students may utilize digital picture to make an advertizement for abroad visitants to an historic edifice in their vicinity. They may polish their work farther by inventing standards drawn from an analysis of bing Television advertizements, during the procedure of which they identify the common signifiers and conventions. A practical illustration could be students in Year 7 used a word processing plan to outline an essay, some utilizing a authorship frame, to reply a inquiry about the slaying of Thomas Becket. When they finished, the instructor provided them with extra information that altered the statement they needed to do, necessitating them to redraft their original work to take history of this. In add-on to the above, lessons may be provided in a CD-ROM. These may include illustrations of history lessons in which ICT is used to heighten instruction and acquisition. These may be chosen to give a spirit of the type of activities in which students ‘ ICT capableness can be applied and developed within the context of history. In each of the illustrations, mention is made to the ICT key construct being applied or developed. In each instance, the relevant ICT aims have been taught before they are applied in the history lesson. Another topic that I am traveling to look at how it embeds ICT as acquisition and learning tool is Citizenship. In Citizenship, ICT can be used to ease students to utilize information beginnings like web sites to critically enable them to set up balanced, informed opinions in making decisions about communities and societies. The critical scrutiny of information is a cardinal constituent of the survey of citizenship. This includes an accent on placing biased point of views and related persuasive statements. The measure of information available on the Internet gives students chances to measure both the information they receive and the web sites themselves. The usage of informations and information beginnings through ICT can assist them to develop and better these accomplishments. For case, students in Year 8 used the Internet to research the positions of assorted groups runing to reform the young person justness system, as portion of the work they were making on offense. They were able to place a scope of different positions and to measure and discourse them. They were besides able to place information that they thought was misdirecting, which led to a treatment about the demand to be critical of the beginnings of information themselves. ( DfES, 2004, p17 ) . To add to the above, for the best and effectual use of ICT in citizenship, instructors should be after the usage of ICT by students in coaction with the ICT section. Effective communicating between the two sections will instil a clear apprehension of the timescale during which students should hold developed the different ICT capableness in each twelvemonth. This will guarantee that students are equipped with appropriate ICT accomplishments and will assist instructors analyze how to construct on anterior acquisition in citizenship and ICT. This consciousness will ease the planning of strategies of work and design of lessons. This could besides be helpful to guarantee that ICT resources are available for the several lessons. Mathematicss capable instructors can besides utilize students ‘ cognition of ICT. It is of import for mathematics instructors to intercede with the ICT section to guarantee that the degrees of outlook and challenge are appropriate to pupils ‘ experiences and degrees of ICT capableness. In order to vouch the effectual usage of ICT in mathematics, Mathematicss instructors should be certain that ICT resources are available for the lesson. They should besides be able to analyze how to construct on anterior acquisition in mathematics and ICT to inform planning of strategies of work and design of lessons. Furthermore, ICT can be used to give entree to big measures of informations and provides the tools to stand for it in a assortment of ways. The ICT cardinal construct of utilizing informations and information beginnings relates to the strand of handlings informations in mathematics in which pupils specify a job, program and roll up informations. Besides, the usage of ICT allows students to screen and stand for informations expeditiously and efficaciously. It enables them to work out mathematical jobs and utilize statistical probes utilizing their ain informations every bit good as that collected by others. In add-on, utilizing ICT allows students to utilize machine-controlled procedures to increase efficiency and to make simple package modus operandis to help the geographic expedition of a mathematical state of affairs. They can undertake deeper and more effectual analysis of the mathematics, utilizing ICT. For illustration, students in Year 9 may take to make macros in spreadsheets or may utilize other automatizing maps, including nesting processs in LOGO, to research a scope of mathematical state of affairss. Use of LOGO can be good to pupils in each twelvemonth of the cardinal phase, particularly as it is easy accessible and combines facets of geometrical concluding with utilizing and using mathematics to work out jobs. ( DfES, 2004, p20 ) . ICT can be used as a tool to raise criterions in the instruction and acquisition of English in secondary schools. It can be used to back up instructors to better lesson design and transform instruction and acquisition. English instructors can besides utilize ICT to prosecute and actuate students to larn more efficaciously. Effective communicating between English and ICT sections will be indispensable to convey about a clear apprehension of the timescale during which students will hold developed the different ICT capableness in each twelvemonth. Teachers of English capable demand to place chances to work and use students ‘ capableness in ICT to travel acquisition in the capable forward. They besides need to see whether the usage of ICT is appropriate to the facet of English being taught. English can affect seeking for and choice of information, which is made easier by the usage of ICT. Through set uping good affair with ICT sections, English sections may happen that English and ICT lessons and prep may be planned hand in glove so that students use and consolidate the appropriate hunt accomplishments and techniques. More clip in English lessons can so be spent on larning schemes for choice and analysis. As an illustration, in a Year 8 lesson, students focused on accessing a scope of web sites on a given subject, and so collaboratively inventing agencies of choosing those needed to reply peculiar different inquiries on that subject. The inquiries were divided into those necessitating information, persuasion, statement, different positions and different audiences. Students worked in little groups to choose cardinal sites for different intents. This was portion of a sequence of lessons that finally required students to utilize the web sites selectively to back up an drawn-out piece of composing on an facet of the subject. Still on the same note, Year 9 students searched the Internet for images based on Macbeth. The focal point was on choosing images that were cardinal to the subjects of the drama. Pupils worked in groups to choose, salvage and publish these images, footnote them in relation to the drama and supply cardinal quotation marks to attach to the subject and image. This involved one lesson and a prep. In the following lesson, the students shared their findings with the remainder of the category. This was portion of a sequence of lessons in which the students were subsequently required to compose about cardinal subjects in the drama and supply grounds from the text. Having mentioned all the above, it is rather apparent that ICT equips students with accomplishments to assist them to take part in a quickly altering universe in which work and other activities are progressively transformed by entree to varied and developing engineering. Students may necessitate to utilize ICT tools to happen, explore, analyse, exchange and present information responsibly, creatively and with favoritism. They should larn how to use ICT to enable rapid entree to thoughts and experiences from a broad scope of people, communities and civilizations. Increased capableness in the usage of ICT can advance inaugural and independent acquisition, with students being able to do informed opinions about when and where to utilize ICT to outdo consequence, and to see its deductions for place and work both now and in the hereafter. ( eduwight web site, accesses 01/12/10 ) Furthermore, ICT has enabled gifted and talented students and those of higher ability to widen their activities and survey in more deepness. It has besides enabled students with English as an extra linguistic communication and those with particular educational demands to readily entree larning where, for illustration, the act of physically composing had antecedently acted as a barrier. Besides, the usage of the show technologies enables students to visualize stuff that would be more hard to entree in traditional formats, and is perceived to hold ‘opened up the universe ‘ . For illustration, the usage of a picture clips depository has supported showing gases in scientific discipline and motion in design and engineering. Supported with teacher account, it is believed that the focal point on traveling images has truly enhanced acquisition. In add-on the picture clips depository offers cartridge holders of intelligence points in children-friendly formats. ( Lewin et Al: 2007, p20 ) . In decision, it is clear and apparent that there is a common and supportive nexus between the distinct instruction of ICT and the application of ICT in other topics. This means that, hence, students should be given chances across the course of study to use and develop the ICT capableness taught in ICT lessons. These chances should be consistent across all categories, non dependent on the peculiar member of staff. Besides, guaranting that students are constructing on the ICT capableness that has already been taught has deductions for scheduling strategies of work, both for the capable countries and for ICT. This is a complex exercising, affecting all sections, and needs a whole-school attack and leading to guarantee maximal effectivity. Some schools have set up ICT across the course of study working groups to guarantee that there is ongoing duologue between capable leaders, the ICT capable leader and the ICT coordinator in the school. Monitoring the effectivity of such a policy is a c ardinal function for the senior leader with duty for ICT and will include a reappraisal of instructors ‘ apprehension of what is meant by ICT capableness in the ICT National Curriculum ; How to cite Ict Can Be Taught To Pupils Secondary Schools Education Essay, Essay examples

Parallax One Is 1 Year Old! Heres a Gallery of User Sites Built With It

Parallax One is now 1 year old, which gives us a perfect occasion to celebrate!Just to remind you, Parallax One was  our first-ever  fully fledged theme (no features locked) that was made available for free, and never released to the official directory at WordPress.org. To learn more about the launch process of the theme, check out Ionuts Transparency Report #6.Long story short, Parallax One has been a great learning experience for us, and also quite a success in testing how far we can go by experimenting with independent promotion channels.So, to celebrate Parallax One being 1 year old, weve decided to reach out to our users thats you and invite them to submit the websites theyve built with Parallax One, and get them showcased on our blog.Without further ado, the day has come. Weve looked through all the submissions and chosen 9  implementations of Parallax One that we think stand out from the others. Type of business Language Unique elementsContrada  Bricconi Farm startup IT Great original imagery, multi-column pagesWelcome to Ukraine Facts about Ukraine EN Wide header image creating a nice vibeSignaling System Solutions Fire safety business EN Minimal design with consistent homepage elements that fit togetherFraser Marlow Personal resume EN Creative use of the header graphic and menu structureChico Vintage Nights Vintage event business EN Great vintage imagery and overall old-school design feelHenry Miller Museum RSVP museum website EN Huge header with clear purpose, strengthening the site goalKovka Artistic metal forging RU Dark color scheme showcase, climatic header graphic and typographyOkay, that sums up our  Parallax One showcase!Found your site here? Share this post and brag about it!

Child Marriages in Modern India

Child Marriages in Modern India Case study: Rajasthan community; the Shaikh The aspect of child marriages is common among the Muslim communities especially among those living in South Asia and sub- Saharan Africa. Early marriage entails the marriage of children and young people who are below the age of 18 years. It is, however, predominant among those living traditional lifestyles especially in the rural areas.Advertising We will write a custom essay sample on Child Marriages in Modern India specifically for you for only $16.05 $11/page Learn More There are various reasons why parents may opt to marry their children while they are still very young, for instance, poverty where parents view marriage as an opportunity for the young girl and her family at large as a source of protection against sexual assault and unwanted pregnancies among others. This paper discusses early marriages through a case study of an ethnic group in India, the Shaikh of the Rajasthan community. Extent of the Practice of Child Marriage The Shaikh of Rajasthan is a constituent of the larger Shaikh community present in South Asia. It is the largest Muslim community in Rajasthan. The Shaikh community faces adverse effects of child marriages in addition to parallel cousin and cross-cousin marriages as it is being practiced to great extent. There have been many incidents of child marriages among this community for instance a marriage occurred between a five-year-old girl and a ten-year-old boy in the community. Other child marriages have also been witnessed. These two victims are far below the adult age as they should be at least eighteen years for the girl and twenty one years of age for the boy. The laws enacted in regard to marriages especially on child marriages seem ineffective due to the contradicting customs among the Muslim communities for example the prevention of Child Marriages Act. There have been instances where people come to homesteads and demand for girls who are underage stating that they want to marry them. Most of the people get married when they are too young without the knowledge of what marriage really entails. Most communities other than the Shaikh also practice child marriages especially days that are deemed to be of religious importance for example the Dev Uthni Ekadashi. The practice of child marriage continue to take place among the communities due absence of political will as some politicians view their actions of restricting the practice as a threat to their political prosperity. They fear their stand could make them lose votes and support from the people who value and appreciate the practice and would do anything to safeguard its existence.Advertising Looking for essay on ethnicity studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More The practice of child marriages among the Shaikh and the Rajasthan community at large has been exacerbated by the government’s reluctance in preventing it a nd to make the matter worst, it seems to be very supportive of the same. This can be seen from its attempt to register all marriages including the child marriages. This action raises heated debate among citizens of India and also outside the country as many people who are against early or child marriages can not comprehend the reason behind its registration. The government fights back by saying that the registration of such marriages does not mean their legalization but instead it is a positive step towards keeping a record of the number of the existing marriages of such kind for easy detection. The Child marriage Prevention Act also seem to be ineffective as it does not provide for punishment of individuals and parents who plan and advocate for child marriages. This makes it more comfortable to execute this practice as those involved do not fear the legal consequences that may befall them as a result of their actions (Mahan 1). Effects of Child Marriage in the Community The concept of child marriage in the Indian communities has been promoted by the Indian culture which places women in very low status and their roles in the family institution stipulate they should be submissive and be good wives to their husbands. They do not have many rights like men. Early marriages are a major cause of increased population in the community as the young people add to the number of people through child bearing (India planning commission 51). Child marriages also deny the victims their childhood and adolescence as they experience sexual relationships very early in life hence lacking freedom. This leads to poor performances in marriage and in general life of the victims as their social development is interfered with.Advertising We will write a custom essay sample on Child Marriages in Modern India specifically for you for only $16.05 $11/page Learn More The girls that get married during their early age also do not pursue their education and hence they become incompetent in various aspects of life like critical decision making. There is also some health issues associated with child marriages, for instance, sexually transmitted diseases and premature pregnancies that lead to high rates of maternal and infant mortality. Fight against Child Marriages Despite increased practices among the various communities in Rajasthan like the Shaikh, there are many people who are against the practice and are ready to fight it. A good example is the establishment of a group, the Mali community, which is set to completely do away with the practice of child marriages through taking necessary actions against those who are involved in promoting it, for instance, parents who let their underage children to engage in marriage and also those who coordinate them. Some people have also pledged not to take part in any action tends to support child marriages. A social boycott seem to be the only option left of ending this impunity as others like the use of th reats and educating the society of the bad effects of child marriages has previously failed. To fight this problem, there should be educational campaigns to increase the legal age of marriage and educate people of the adverse effects of child marriages and also establishment of an effective marriage registration system. Conclusion It is evident the practice of child marriages has been in existence in many parts of India and other Muslim communities. The policy makers have also been keen to the details associated with child marriages but it has proved difficult and almost impossible to enforce laws that govern the issue. Various studies show that the Indian government is usually not good when handling personal laws that affect particular communities and do not hail from grassroots movements. There is, however, efforts to solve the problem for instance, bills passed like the Marriage Bill which advocated for enactment of a uniform law in regard to marriages and compulsory registration of marriages introduced in 1994 to prevent practices of polygamy and child marriages. Unfortunately, the law did not pass. Other laws as mentioned above are also present but they are not effective since they have been implemented to end child marriages. India Planning Commission. Rajasthan Development Report. New Delhi: Academic Foundation, 2006.Advertising Looking for essay on ethnicity studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Mahan, Rajan. â€Å"Rajasthan endorsing child marriage?† NDTV News. Jan 22, 2010. 05 Feb. 2011. https://www.ndtv.com/india

Welfare Reform in the United States

Welfare Reform in the United States Welfare reform is the term used to describe the U.S. federal government’s laws and policies intended to improve the nation’s social welfare programs. In general, the goal of welfare reform is to reduce the number of individuals or families that depend on government assistance programs like food stamps and TANF and help those recipients become self-sufficient. From the Great Depression of the 1930s, until 1996, welfare in the United States consisted of little more than guaranteed cash payments to the poor. Monthly benefits uniform from state to state were paid to poor persons mainly mothers and children regardless of their ability to work, assets on hand or other personal circumstances. There were no time limits on the payments, and it was not unusual for people to remain on welfare for their entire lives. By the 1990s, public opinion had turned strongly against the old welfare system. Offering no incentive for recipients to seek employment, the welfare rolls were exploding, and the system was viewed as rewarding and actually perpetuating, rather than reducing poverty in the United States. The Welfare Reform Act The Personal Responsibility and Work Opportunity Reconciliation Act of 1996 A.K.A. The Welfare Reform Act represents the federal governments attempt to reform the welfare system by encouraging recipients to leave welfare and go to work, and by turning over primary responsibility for administering the welfare system to the states. Under the Welfare Reform Act, the following rules apply: Most recipients are required to find jobs within two years of first receiving welfare payments.Most recipients are allowed to receive welfare payments for a total of no more than five years.The states are allowed to establish family caps that prevent mothers of babies born while the mother is already on welfare from receiving additional benefits. Since enactment of the Welfare Reform Act, the role of the federal government in public assistance has become limited to overall goal-setting and setting performance rewards and penalties. States Take Over Daily Welfare Operations It is now up to states and counties to establish and administer welfare programs they believe will best serve their poor while operating within the broad federal guidelines. Funds for welfare programs are now given to the states in the form of block grants, and the states have much more latitude in deciding how the funds will be allocated among their various welfare programs. State and county welfare caseworkers are now tasked with making difficult, often subjective decisions involving welfare recipients qualifications to receive benefits and ability to work. As a result, the basic operation of the nations welfare system can vary widely from state to state. Critics argue that this causes poor people who have no intention of ever getting off of welfare to migrate to states or counties in which the welfare system is less restrictive. Has Welfare Reform Worked? According to the independent Brookings Institute, the national welfare caseload declined about 60 percent between 1994 and 2004, and the percentage of U.S. children on welfare is now lower than it has been since at least 1970. In addition, Census Bureau data show that between 1993 and 2000, the percentage of low-income, single mothers with a job grew from 58 percent to nearly 75 percent, an increase of almost 30 percent. In summary, the Brookings Institute states, Clearly, federal social policy requiring work backed by sanctions and time limits while granting states the flexibility to design their own work programs produced better results than the previous policy of providing welfare benefits while expecting little in return.

Comparing and Contrasting Operating Systems Assignment

Comparing and Contrasting Operating Systems - Assignment Example The Novelle Netware OS, however, is older than any of these platforms and has been mainly used as a networking OS. The difference and to the disadvantage of the Windows platform is in regard to the security issues. Viruses and worms are far rarer in Linux and OSX than in Windows. Linux is universally held as a very solid OS and much preferred as server and firewall system. OSX, on the other hand, is a highly customized UNIX system, which also makes it a more security aware infrastructure. According to Thomas, Chanelle and Sicam, the total number of viruses and worms found in the wild infecting Linux systems are less likely than 1,000 while Windows must tackle, approximately 1,000 new viruses every month (185). Meanwhile, Novelle used to be the king in terms of security and reliability but that it has undergone very little upgrades since the 1990s. Another important difference between the operating systems being discussed is the cost. Linux is an open platform, hence, it is free. Windows 2000, Novelle Netware, and the OSX on the other hand, come with expensive price tags. For example, when a consumer upgraded from NT4 to Windows 2000, he had to buy Client Access License besides the software upgrade of $400 or $500 (Boswell 31). However, what made Windows 2000 more attractive for users is the availability as well as the sheer number of compatible applications. Linux users are relatively low compared to the Windows platform and the number of applications developed for it over the years is fewer as well. This is also the case in the OSX’s experience. With regards to Novelle, it has stopped being relevant in the OS market because of its poor graphical user interface and have remained as choice server system only for very few administrators. This factor is still the most significant for users. Despite all the advantages that Linux and OSX has over

Op-ed paper - The Rise of Plutocrats Essay Example | Topics and Well Written Essays - 1500 words

Op-ed paper - The Rise of Plutocrats - Essay Example The growth of plutocrats in the 21st century has been supported by the growing global businesses, emergence of technology and neoliberalism as captured in her publication. The rise of plutocrats has been facilitated by the era of neoliberalism, emergence of technology which enables plutocrats to control factors of production and economic globalization. The rise of global plutocrats has significant political implication in various parts of the world especially on countries that have influence on global business and trade (Gardels, 2013). In this paper, the impacts of globalization, technology and neoliberalism on plutocrats will be discussed in this paper including its implications on global politics. Freeland (2012) identifies neoliberalism, economic globalization and change in technology as some of the emerging issues in this era that influences the emergence of plutocracy. Neoliberalism is defined as the growth of ideas that thrive on a free society thus leading to the development of free trade and a decline in government interference. Neoliberalism has facilitated the emergence of plutocracy through the strengthening of the belief that despite the social position we hold in the society at birth, we are well placed to rise to the top by utilizing our talent (Gardels, 2013). With a laissez fairer economics, the market is liberated from any form of political or government interference, opening business opportunities with those with the means to acquire the factors of production. Under neoliberalism, the state should not in any way interfere with the business activities of the private sector. Instead, it should introduce the right safeguards aimed at protecting private property and ensuring that the activities of the plutocrats are not affected by policies which restrict the market (Gardels, 2013). According to

The Meaning of What Are Years? by Marianne Moore :: Poems, Poetry Analysis

In the poem â€Å"What Are Years?†, Moore clearly expresses her perception of life. Moore states that no one can truly understand the nature of their guilt or innocence. Everyone is â€Å"naked† to the dangers of existence. Moore defines courage as â€Å"resolute doubt,† having the ability, or the the "strength of spirit", to keep going even when defeated. To be strong, one must accept their own mortality. One must accept the reality of death and yet keep fighting to live. Although we are all imprisoned in a world of mortality, we must fight every day to give meaning to our life. We must live as if we were never going to die! Moore begins the last stanza with an ambiguous â€Å"So†. Although one has a heightened awareness of mortality, one â€Å"behaves,† one keeps the ego disciplined. This is the same concept as that of the caged bird who, though held captive in a cruelly small space, continues to sing with all his heart. Despite the bird's lack of â€Å"satisfaction† because of his loss of flight and freedom, he knows â€Å"joy†.

Advertising Regulations

Advertising Regulation The strength of the self-regulatory system lies in both the independence of the ASA and the support and commitment of the advertising industry, through the Committee of Advertising Practice (CAP), to maintaining the high standards laid down in the Advertising Codes, which are designed to protect consumers. Today, the UK advertising regulatory system is a mixture of   * Self-regulation for non-broadcast advertising * Co-regulation for broadcast advertising. The ASA is the UK self-regulatory body for ensuring that all advertisements, wherever they appear, are legal, decent, honest and truthful. The protection of consumers is at the heart of the ASA's work. They aim to ensure that advertising does not mislead or offend. Advertising self-regulation in the UK The system is based on a contract between advertisers, agencies and the media that each will act in support of the highest standards in advertising. Compliance with the Codes and ASA adjudications is binding on all advertisers. It is not a voluntary system. The system is both self-regulatory (for non-broadcast advertising e. g. press, poster, cinema, online) and co-regulatory (for TV and radio advertising). The Codes sit within a legal framework, which means that, where appropriate, they reflect the standards required in law, e. g. the Consumer Protection for Unfair Trading Regulations 2008 (CPRs) for misleading advertising. The Codes also contain additional protections that are not required under law e. g. rules related to taste and decency and social responsibility. The ASA is responsible for administering five Advertising Codes and deals with more than 26,000 complaints per year. Just one complaint can cause the ASA to launch an investigation and remove an advertisement, if the ad is found in breach of the Codes. For instance, if Bulldog’s TV ad, had a voiceover that said â€Å"With up to 8 meg broadband, more people can play, e-mail, download and talk, together, all at the same time. With Bulldog, unlimited phone calls to your network friends are included. To find out more about Bulldog Broadband packages call now on 0800 or visit bulldogbroadband. com. Bulldog Broadband and Phone. † Onscreen text said â€Å"Broadband speed is up to 8meg downstream. Subject to local availability and Bulldog phone line†. BT complained the TV ad was misleading because, due to the technical limitations of high speed broadband services, the maximum speed quoted would not be available to a significant number of people within the geographic areas in which the service was available. Figures were provided and showed that, as the length of line between a local exchange and a customer's home increased the broadband speed that could be achieved by the customer decreased. They said broadband speeds of 8 megabits per second (Mbps) or close to 8 Mbps could be achieved only by people who lived within 3 km of an exchange. Beyond that distance the achievable speed dropped rapidly because of unavoidable signal attenuation caused by line length and quality. The 35% of people who lived more than 3. 8 km from an exchange, for example, would get at best a 5 Mbps connection. They believed the prefix â€Å"up to† was not an adequate indication that a large proportion of customers could not get a service close to the headline speed. Members of the public also said the TV ad was misleading because the broadband speed quoted was not achievable for all users. One said their connection had never exceeded 5 Mbps and while others believed technical limitations would prevent users from achieving the headline speed. Bulldog however would then be given an opportunity to respond to any claims made against them therefore saying our ads were in line with previous ASA adjudications and CAP guidance, which required claims about broadband speeds to be preceded with the words â€Å"up to†, to indicate that the top speed might not be achieved by users. Assessment Complaints upheld The ASA noted Bulldog considered that the inclusion of the words â€Å"up to† was an adequate indication to consumers that they might not achieve the top speed quoted in the ads and that their ads were in line with previous ASA adjudications and CAP guidance. We considered that â€Å"up to† was an adequate qualification in ads for 1 Mbps and 2 Mbps services, where the user would not achieve the maximum speed because of factors such as the number of people on line but where the attainable speeds were close enough to those advertised so as not to affect the customers' experience in any meaningful way. We considered that the higher speed service was likely to be attractive to consumers because of the advertised headline speed and the potential capabilities that a connection of that speed could give users. We understood, however, that the speeds 8Mbps services could deliver were significantly affected by signal attenuation, which was caused by distance from the exchange, and that as a result a significant proportion of consumers could not achieve speeds close to the headline speed. We understood that users of an up to 8Mbps service could take advantage of capabilities such as video streaming, file sharing and online gaming but that there would be a noticeable degradation of quality of the service when speeds fell below 6Mbps. We therefore considered that â€Å"up to† was not an adequate qualifier in ads for higher speed services, given the impact that signal attenuation could have on speed and performance. ASA concluded that the ads were misleading and asked Bulldog to amend them. The TV ad breached CAP (Broadcast) TV Advertising Standards Code rules 5. (Misleading advertising), 5. 2. 1 (Evidence) and 5. 2. 3 (Qualifications). Action Bulldog will then be asked by the ASA to indicate prominently in future ads (for example in the body copy of non-broadcast ads) that top speeds varied significantly, in particular because of a user's distance from their local exchange. The broadband speed must be preceded by the words ‘up to', in order to make it clear that a consumer can receive anything up to the advertised speed. The ad must contain a clear notice in the main body copy (i. e. ot in a footnote) that states that speeds vary significantly subject to a number of factors, such as distance from the exchange. The ad must also make clear where the service is available i. e. geographical limitations that might mean a headline speed is only available to those in, for instance, urban areas. The Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP) are the industry committees responsible for writing and maintaining the Advertising Codes. The Committee members represent the three main parts of the advertising industry, namely the advertising agencies, media owners (e. . poster site owners, newspapers, broadcasters) and the advertisers themselves. CAP and BCAP also enforce the adjudications of the ASA. Interaction with the law Across the European Union (EU) there is a unified piece of consumer pr otection legislation to prevent the use of misleading or unfair trading practices. This law, called the Unfair Commercial Practices Directive, has been translated into UK law to make sure that we have the same rules as all the other countries in the EU. The ASA works within this legal framework to make sure that UK advertising is not misleading or unfair. The ASA is able to refer advertisers who refuse to work with us and persistently make The ASA is considered the ‘established means’ for gaining compliance with both these pieces of legislation. This means that the law itself is not usually enforced formally through the courts; instead the ASA is first allowed to tackle any problems under the Advertising Codes. This approach works well in the overwhelming majority of cases. Broadly this means that the system is paid for by the industry, which also writes the rules, but those rules are independently enforced by the ASA. The system is a sign of a considerable commitment by the advertising industry to uphold standards in their profession. All parts of the advertising industry – advertisers, agencies and media – have come together to commit to being legal, decent, honest and truthful in their ads. * Adverting Standards authority – http://www. asa. org. uk/Complaints-and-ASA-action/Adjudications/2006/9/Bulldog-Communications-Ltd/TF_ADJ_41768. aspx * The Advertising Codes – http://www. cap. org. uk/The-Codes. aspx * –

The Images Of The Digital Image - 1556 Words

The Digital Image is a relatively new thing in the large scheme of things, with the advancement of technology also came the evolution of this medium. The first instance of digital imaging came with the invention of the camera. Photography as we know it today is usually considered to have begun in 1839 when Louis-Jacques-Mande Daguerre released the Daguerreotype image. Photography would remain from this point a relatively expensive and crude medium that would slowly progress through the years. In 1877 Eadweard Muybridge created a fast shutter that was capable of capturing motion. This in itself was iconic and Eadweard would later be considered a pioneer for the digital image due to his work on locomotion (famously the galloping horse).†¦show more content†¦Nowadays it’s easy to forget the impact that digital imaging has had on society as we are so use to its benefits. Digital Imaging has done some amazing things, such as bring the ability to capture still and moving im ages of everyday life to iconic moments such as the moon landing. We also have the ability to create digital illustrations to provide insight, to persuade and to provoke thought. Task 7 in this module was about expressive type. This project involved a lot of creative freedom and to create whatever was wished as long as it was in some way expressive type. Expressive type is essentially a method of design where text is used to create some kind of image. As shown in the references, there is a finished piece of work for this task, the poster uses type to create the character Tyrion from the TV show Game of Thrones. The type in the poster is actually a quote from the character and is formed in a way to shape the characters stance from an iconic moment for him. The development of this poster involved using a previously created illustration of the character and mixing it with typography. The original image was placed into the Adobe Illustrator software as it provided a lot of tools for type. The text was then written out and reshaped to form the body of the character. The typeface was selected carefully as it was meant to match the minimalistic style of the previous illustration, therefore the typeface was sans serif. After